Search Engine Optimisation - Site Analysis &
Recommendations
Site Analysis & Recommendations
Some clients have short-term issues in need of immediate
attention. Others have longer-term needs. Some clients want to
outsource most of their SEO/SEM requirements. Others want
to supplement existing efforts in key areas.
With Fresh Traffic we approach each assignment from a
needs-based perspective to ensure that every aspect of
SEO/SEM work we do addresses the
specific objectives of your company.
Fees for Web site analysis and recommendations typically range
from £500.00 - £20,000, depending on the size of the
site, the complexity of the site, issues facing the site, and the
nature and competitiveness of the category involved.

Framework for Site Reviews
Though every site and every site review is different, we take
the same general approach to most site reviews:
Objectives & Assignment
We determine what a site owner or SEO/SEM manager wants to achieve,
how we might help, and in what period of time. Once we define the
scope and expected duration of an assignment, we can provide a
proposal for the client's consideration.
Situation Assessment
Any SEO/SEM plan to be successful at
the highest level must come from an understanding of the company's
overall business and marketing plans. So we do lots of digging, ask
lots of questions, and obtain as much information as we can about a
site's business model, marketing objectives, and history. Then we
conduct our own review of the situation: The site, the category,
and the competitive environment.
Review & Discussion
After assessing the situation, we review our findings with the
client: Observations, conclusions, preliminary ideas and
recommendations, and the risks/rewards associated with various
strategies and tactics. We also work closely with the client to
identify which options would be the easiest and/or most
cost-effective to implement, short- and long-term.
Plans
Following the Review, we develop a final set of plan
recommendations.

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Implementation
Some clients handle most of the actual plan execution
themselves; others prefer to outsource most of the SEO/SEM implementation; still
others employ a hybrid approach. We're flexible, and will implement
according to the client's needs, budgets, etc.
Please contact us for
details.
Contact us to set up an appointment
Fact! Most problems can be solved with one or two hours
of phone time
Increase your sales
online!
Process
Please do not feel uncomfortable calling us, we are here to help.
Any “sales” related questions are not billed.
1. Click here and give us your contact info
2. We will send you an email promptly asking for a specified
time
3. We send you a PayPal invoice which has to be paid before
consulting
4. We phone and consult for specified time
5. You implement the strategy discussed
6. Your sales go up, or you tweak your strategy until it
does
Remember we offer a 100% Money Back Guarantee if you are not
satisfied with our Internet Marketing Consulting Services. After
the phone call, if you feel that we did not offer you more than you
expected simply tell us and we will refund your charge.
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Organic Search Engine Results
A search engine's organic results sometimes called the
natural results are produced using mathematical principles which
score the importance and relevance of each website for a particular
search term, awarding the high ranking positions to the websites
which achieve the highest aggregate scores. Unlike search engines
sponsored listings (PPC), it
is not possible to directly buy a high position in a SE organic
results.
Research into SE user behaviour has shown that the majority of
searchers do not look beyond the first two pages of SE
results. If searchers cannot find what they are looking
for in the first 20-30 results, they modify their search criteria
rather than looking deeper into the results. A web site with the
top search engine ranking for a popular search term will typically
generate between 100 and 1000 times the traffic volume of a website
ranking on the third page of the SE results. The aim of search
engine optimization is therefore to win a place, and ultimately the
coveted number 1 spot, on the first page of the SE results pages
(SERPs) for a range of targeted, high traffic search terms.
Fresh Traffic creates and implements innovative online and
offline communications solutions. We provide our clients with
creative communication solutions including Google consultancy,
online brand development, advertising, PPC pay per click
advertising, online marketing, web development and multimedia
applications which are aligned to the client's business and
marketing strategies.
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The Fresh Group is a full service company
offering comprehensive web development and custom programming
solutions to almost any business need, including website design,
software and database development and installation, e-commerce
applications, shopping cart integration, and flash animation. From
conception and design, to implementation and maintenance, we can
help your organization achieve desired goals.
Our team of industry-leading experts with SEO Consultants brings
years of experience in programming and design and provides the
highest quality technological services to meet expectations and
budgets for both personal and business agendas. We invest our
talent, vast experience and creative ability, and employ the latest
industry tools to each project we take on. We often get called the
Google Consultant, The Google Doctor, Internet Strategists
& Google Expert, off course we are very good at what we do and
it this very flattering. We would rather people know us for Solid
Search Engine Optimisation Advice
& SEO Consulting services with white hat tactics, Here at
Fresh we always use 100% ethical SEO
procedures.
Ecommerce is one of the few industries that is flourishing
despite economic downturns. It continues to grow at an astounding
pace. Because of this, internet competition is increasing, and web
design standards are high- internet users, your potential clients,
demand a pleasing experience when they navigate a website and only
sites of the highest quality have an opportunity to attract and
appeal to an audience. A successful website (whether the purpose is
to sell, inform, promote, or entertain) must be functional and
entertaining, easy to navigate and engaging, with graphics that are
eye-catching and memorable.
A web solution that is well orchestrated and designed to serve
the customer, can promote the desired user actions to increase
revenue, and be far more effective than traditional marketing
ventures. On the other hand, an inferior or inadequate website
design will result in frustrated users who will have a negative
experience and be left with a poor overall impression, eventually
leading to site abandonment and lost sales. Our expertise and
experience combined with the passion and enthusiasm we have for our
work result in compelling, functional websites designed to and gain
and retain users and maximize your investment.
Fresh Traffic is sincerely dedicated
to the success of our clients. We are committed to superior
customer service, collaboration, and communication throughout every
step of the process. Our professionalism and serious dedication
make for work that is timely, efficient, and reliable, from
commencement to finish.
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