Ideas For Link Building

With the growing awareness of the importance of links to search engine placement, many webmasters are scrambling to increase their link popularity. Yet, after submitting to a couple web directories, what really is there to do?

Web Directories

The first place to start in your link building is, of course, with the web directories:

BlueFind Web Directory http://www.bluefind.com/
Yahoo! Directory http://dir.yahoo.com/
DMOZ http://dmoz.org/
Zeal http://www.zeal.com/
GoGuides http://www.goguides.org/
Skaffe http://www.skaffe.com/
Business.com http://www.business.com
INDN http://www.indn.org/
JoeAnt http://www.joeant.com/
The Invisible Web Directory http://www.invisible-web.net/

Reciprocal Linking

One popular way of acquiring links is to set up a “resources” area on your own websites, and then email webmasters of other websites and request a link exchange.

The drawback to this method is that it can look tacky to have hundreds of reciprocal links on your professional site. It is also extremely time consuming.

Writing Articles

One of the few ways to get low cost links is to write content that either generates links on its own, or that you allow reprinting of in exchange for a link-back. CNN and other news sites are linked to a hundred times or more each day because of the uniqueness of the content. If you are in a position to publish news and other informative articles on your website, by all means do so.

A variation of this is in allowing others to reprint your articles on their websites in exchange for a link-back to your website. For any given topic, there are hundreds of resource sites hungry for content. Just be sure to request a clickable, search-engine index able link. If the link isn’t search engine index able, you’re simply helping a website that may be competing for the same keywords that you are trying for.

Sponsoring Websites

One of the most efficient ways of generating thousands upon thousands of links to your website is by sponsoring other websites. The beautiful thing about sponsoring other sites is that it exposes your product or service to the user base of a website that has already been established, and allows you to focus on promoting your products.

In Summary

You’ll find that building a website is the easy part of the dot com business. Building a presence on the web is the time consuming part. But once you’ve established yourself, you undoubtedly find the Internet is a great place to do business

By Patrick Gavin

Organic Search Engine Results

A search engine's organic results sometimes called the natural results are produced using mathematical principles which score the importance and relevance of each website for a particular search term, awarding the high ranking positions to the websites which achieve the highest aggregate scores. Unlike search engines sponsored listings (PPC), it is not possible to directly buy a high position in a SE organic results.

Research into SE user behaviour has shown that the majority of searchers do not look beyond the first two pages of SE results.   If searchers cannot find what they are looking for in the first 20-30 results, they modify their search criteria rather than looking deeper into the results. A web site with the top search engine ranking for a popular search term will typically generate between 100 and 1000 times the traffic volume of a website ranking on the third page of the SE results. The aim of search engine optimization is therefore to win a place, and ultimately the coveted number 1 spot, on the first page of the SE results pages (SERPs) for a range of targeted, high traffic search terms.

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