Direct Links Ads - Responsible Link Building Delivers Results

With the average price of advertiser keywords rising in the 3rd Quarter of 2006 by 16.5% to £0.75 and online marketers looking to increase their online advertising budgets in 2007, many marketers are looking beyond simply investing in pay per click advertising.

In 2007 many online marketers will turn to direct link advertising and search engine optimisation to complement their pay per click advertising spends.

When buying direct-link-ads responsibly they can deliver very effective results and high return on investment.

Link Building Myths

Look at these Link Building Ideas also how Internal linking can help

Here are a few points that online marketers should consider if they are not using a specialist link building agency:

1. Place links on websites as if they were only text-ads generating click through traffic.
2. Only link to quality content relevant to the keywords that you are targeting.
3. Links should be one way inbound links (not link exchange).
   Link building should be gradual with no growth spikes.
4. Always link from sites with a variety of Link Ranks.
5. Always match the target keyword with your most relevant page by deep linking.
6. Make sure that there are relevant keywords near your inbound link.
7. Test the effectiveness of publisher sites by tracking keywords placed on publisher sites as links.
8. Cease campaigns if MSN, Google or Yahoo ranking does not improve within the first 8 weeks.
9. Trialling a link building consultant or agency for a few months would always be wise.

Do not make common link building mistakes:

1. Causing link growth spikes may do more harm than good.
2. Duplicate keywords in link-ads across an entire publisher site would not add much value.
3. Placing random links on irrelevant site will waste time and money.
4. Be very wary of placing site wide links on websites.

Do not use link building spamming techniques:

1. Never buy links from link farms.
2. Placing hidden links on websites is very bad practice.
3. Link churning (randomly changing link positions or link text) will be uncovered by most search engines.
4. Using keywords that are irrelevant to the website where they are placed will not be effective in the long run.
   

For more information on some common link building myths visit this page on link building.

Organic Search Engine Results

A search engine's organic results sometimes called the natural results are produced using mathematical principles which score the importance and relevance of each website for a particular search term, awarding the high ranking positions to the websites which achieve the highest aggregate scores. Unlike search engines sponsored listings (PPC), it is not possible to directly buy a high position in a SE organic results.

Research into SE user behaviour has shown that the majority of searchers do not look beyond the first two pages of SE results.   If searchers cannot find what they are looking for in the first 20-30 results, they modify their search criteria rather than looking deeper into the results. A web site with the top search engine ranking for a popular search term will typically generate between 100 and 1000 times the traffic volume of a website ranking on the third page of the SE results. The aim of search engine optimization is therefore to win a place, and ultimately the coveted number 1 spot, on the first page of the SE results pages (SERPs) for a range of targeted, high traffic search terms.

Fresh Traffic creates and implements innovative online and offline communications solutions. We provide our clients with creative communication solutions including Google consultancy, online brand development, advertising, PPC pay per click advertising, online marketing, web development and multimedia applications which are aligned to the client's business and marketing strategies.

The Fresh Group is a full service company offering comprehensive web development and custom programming solutions to almost any business need, including website design, software and database development and installation, e-commerce applications, shopping cart integration, and flash animation. From conception and design, to implementation and maintenance, we can help your organization achieve desired goals.

Our team of industry-leading experts with SEO Consultants brings years of experience in programming and design and provides the highest quality technological services to meet expectations and budgets for both personal and business agendas. We invest our talent, vast experience and creative ability, and employ the latest industry tools to each project we take on. We often get called the Google Consultant, The Google Doctor,  Internet Strategists & Google Expert, off course we are very good at what we do and it this very flattering. We would rather people know us for Solid Search Engine Optimisation Advice & SEO Consulting services with white hat tactics, Here at Fresh we always use 100% ethical SEO procedures.

Ecommerce is one of the few industries that is flourishing despite economic downturns. It continues to grow at an astounding pace. Because of this, internet competition is increasing, and web design standards are high- internet users, your potential clients, demand a pleasing experience when they navigate a website and only sites of the highest quality have an opportunity to attract and appeal to an audience. A successful website (whether the purpose is to sell, inform, promote, or entertain) must be functional and entertaining, easy to navigate and engaging, with graphics that are eye-catching and memorable.

A web solution that is well orchestrated and designed to serve the customer, can promote the desired user actions to increase revenue, and be far more effective than traditional marketing ventures. On the other hand, an inferior or inadequate website design will result in frustrated users who will have a negative experience and be left with a poor overall impression, eventually leading to site abandonment and lost sales. Our expertise and experience combined with the passion and enthusiasm we have for our work result in compelling, functional websites designed to and gain and retain users and maximize your investment.

Fresh Traffic is sincerely dedicated to the success of our clients. We are committed to superior customer service, collaboration, and communication throughout every step of the process. Our professionalism and serious dedication make for work that is timely, efficient, and reliable, from commencement to finish.