SEO Dictionary

There are many SEO terms which a self starter of SEO will not understand this article will help SEO beginners to understand the meanings of terms used in SEO, search engine optimization.

1,Algorithm:
Algorithm is a set of rules and regulations followed by search engines to rank websites in order. Each search engine has its own set of algorithms.

2, Alt tag:
Alt tags are HTML tags used to optimize an Image on the webpage. It can be a picture, company logo or any other image on the website. It is also called as alt attribute. The syntax of the tag is  Web design logo is displayed until the page gets loaded.

3, Anchor text:
The text used on any link is called an anchor text. For example is there is a link  Click here to e-mail , In this case 'Click here to e-mail' is the anchor text.

4, Automated submission:
There are many software's available on the internet which can be used to submit your website to hundreds of search engines and directories automatically. But it is not much useful to submit your website using a software.

5, Back link OR Backward link:
Number of links pointing out to your website is called as backward links. Backward links are also called as Inbound links. It is very important to build backward links to gain good rankings on search engines

6, Black hat SEO:
Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. You are not suppose to use Black hat techniques because there is a chance of your website being black listed on the search engines

7, Black listed :
A website is black marked by the search engines for various reasons like using Black hat SEO,  Illegal content, Spamming etc. Black listed websites never show up on search engines. So you have to be very careful in the SEO techniques you use for your website because once you are on the black list you will never have hits and sure to loose business.

8, Broken link:
A link that existed before but does not exist at present is called a broken link. The search engines might have indexed the link when it existed now the link may have moved to a different page or removed in this case the search engine removes the indexed link from its database. It is not good for a website to have broken links. Broken links are also called as Dead links.

9, Crawler is also called as spider.
Crawler is a program which is similar to a browser it is owned by search engines, to "surf" the web by following links from one page to the next and from one site to the next. It collects information from the sites it visits and that information is stored in the search engine's database.

10, Cross linking:
Suppose you own multiple websites and link all the websites you own into each other it is called Cross linking. cross linking is done to improve link popularity. But when you do too much cross linking there is a chance that your website may get black listed in Google for using bad SEO process.

11, Description tag:
Description tag is a HTML tag which gives a brief description about the website to the search engines. It is not visible on the website but it helps the search engines to index your website by showing it the exact content of the page. Now a days search engines do not give much importance to the description tag.

12,Directory:
Directory is a website with a collection of different websites belonging to various categories. A directory can be a general directory and there are also directories belonging to one particular category. There are some directories which allow free site listings and few offers only paid listings. Directory listing is the best method to build inbound links.

13, Doorway page:
Doorway page is the page which redirects to another page. It is a black had SEO technique where a keyword rich page with no proper content, this page is where search engines land you on but the page gets you redirected to another page or domain. This is not a advisable technique to bring traffic to your website.

14,Dynamic content:
Web site content generated automatically, usually from a based or user selections. Dynamic content typically changes at regular intervals, for example daily or each time the users reload the page. SERPSs are dynamically generated pages, changing depending on user input.

Wendy McLeod

Organic Search Engine Results

A search engine's organic results sometimes called the natural results are produced using mathematical principles which score the importance and relevance of each website for a particular search term, awarding the high ranking positions to the websites which achieve the highest aggregate scores. Unlike search engines sponsored listings (PPC), it is not possible to directly buy a high position in a SE organic results.

Research into SE user behaviour has shown that the majority of searchers do not look beyond the first two pages of SE results.   If searchers cannot find what they are looking for in the first 20-30 results, they modify their search criteria rather than looking deeper into the results. A web site with the top search engine ranking for a popular search term will typically generate between 100 and 1000 times the traffic volume of a website ranking on the third page of the SE results. The aim of search engine optimization is therefore to win a place, and ultimately the coveted number 1 spot, on the first page of the SE results pages (SERPs) for a range of targeted, high traffic search terms.

Fresh Traffic creates and implements innovative online and offline communications solutions. We provide our clients with creative communication solutions including Google consultancy, online brand development, advertising, PPC pay per click advertising, online marketing, web development and multimedia applications which are aligned to the client's business and marketing strategies.

The Fresh Group is a full service company offering comprehensive web development and custom programming solutions to almost any business need, including website design, software and database development and installation, e-commerce applications, shopping cart integration, and flash animation. From conception and design, to implementation and maintenance, we can help your organization achieve desired goals.

Our team of industry-leading experts with SEO Consultants brings years of experience in programming and design and provides the highest quality technological services to meet expectations and budgets for both personal and business agendas. We invest our talent, vast experience and creative ability, and employ the latest industry tools to each project we take on. We often get called the Google Consultant, The Google Doctor,  Internet Strategists & Google Expert, off course we are very good at what we do and it this very flattering. We would rather people know us for Solid Search Engine Optimisation Advice & SEO Consulting services with white hat tactics, Here at Fresh we always use 100% ethical SEO procedures.

Ecommerce is one of the few industries that is flourishing despite economic downturns. It continues to grow at an astounding pace. Because of this, internet competition is increasing, and web design standards are high- internet users, your potential clients, demand a pleasing experience when they navigate a website and only sites of the highest quality have an opportunity to attract and appeal to an audience. A successful website (whether the purpose is to sell, inform, promote, or entertain) must be functional and entertaining, easy to navigate and engaging, with graphics that are eye-catching and memorable.

A web solution that is well orchestrated and designed to serve the customer, can promote the desired user actions to increase revenue, and be far more effective than traditional marketing ventures. On the other hand, an inferior or inadequate website design will result in frustrated users who will have a negative experience and be left with a poor overall impression, eventually leading to site abandonment and lost sales. Our expertise and experience combined with the passion and enthusiasm we have for our work result in compelling, functional websites designed to and gain and retain users and maximize your investment.

Fresh Traffic is sincerely dedicated to the success of our clients. We are committed to superior customer service, collaboration, and communication throughout every step of the process. Our professionalism and serious dedication make for work that is timely, efficient, and reliable, from commencement to finish.