Search Engine Optimisation | SEO | How It All Began

How It All Began

Webmasters began optimizing sites for search engines in the mid-1990s. Initially, all a webmaster needed to do was to submit a page or URL to the various search engines which would then send a spider or searchbot to “crawl” that page, extract links to other pages, and collect information found on the page to be indexed.

The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where they are located, as well as all links the page contains, which are then placed into a scheduler for crawling at a later date.

Early versions of search algorithms relied solely upon webmaster-provided information such as keyword Meta tags, or index files. Meta-tags provided a guide to each page’s content. But using Meta data to index pages was found to be less than reliable because the webmaster’s account of key words in the Meta tag were not truly relevant to the site’s actual key words which were found within the site’s content.

That all changed in 1998 when Page and Brin founded Google. Internet users liked Google’s simple design, off-page factors such as PageRank, its hyperlink analysis as well as on-page analysis of content factors. This enabled Google to avoid the kind of manipulation seen in search engines that only considered Meta tags for their rankings.

Since 2007, search engines consider a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals.

Today’s SEO Reality

Search engine optimization, today, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results for targeted keywords. Usually, the earlier the site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for; SEO efforts should involve a site’s coding, overall design, navigation scheme, text-rich content, and structure; as well as fixing problems that could prevent search engines from indexing and fully spidering a site.

More noticeable efforts may include adding unique content to a site, such as searchable photo galleries, quick facts pages, travel resources, etc. and ensuring that content is easily indexed by search robots, and designing the site to have the necessary sales elements to generate online reservations.

Search engine optimization actually begins with the conceptual design of a web site. A search engine friendly web site incorporates the necessary elements into the design and content of the site. Applying SEO to a poorly designed and dysfunctional web site is futile. The site’s design, navigation scheme, and richness of its text content are essential to SEO success.

Search spiders can only read text, therefore, creating and writing the text content of a hotel web site is of paramount importance. The key is to provide the necessary information to serve the site visitor’s needs, while at the same time reflecting the site’s key word search relevance.

White Hat versus Black Hat SEO

We strongly suggest some caution when selecting an SEO partner for your site; making the wrong selection could have some severe repercussions. Although there are some great rewards which often result from a well conceived SEO program, there are also some severe search engine penalties for those bold enough to intentionally, or unknowingly, violate search engine accepted guidelines.

SEO techniques are classified by some into two broad categories; techniques that search engines recommend as part of good design, and those techniques that search engines don’t approve of, referred to as spamdexing. Industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO or black hat SEO. Many sites have had their site ranking reduced or even banned as a result of black hat spamdexing.

Spamdexing is generally a result of unscrupulous or unknowing webmasters attempting to circumvent search engine guidelines by using hidden text or producing a different page if requested by a search engine and, another if requested by a human; this is known as “cloaking”.

Your Site’s Marketing Strategy

A successful search engine optimization campaign will drive organic search results to your site’s pages. A good campaign may also include the use of paid advertising or pay-per-click promotion to boost site visibility; search engine giant, Google, considers popularity a huge asset in the indexing of a site.

A well conceived and implemented search engine optimization program can dramatically improve the popularity and thus, the productivity, of your web site, but, the very best of marketing strategies are those which are diversified and attack the market from various directions. SEO should be supplemented with a link strategy to drive traffic from other web sites.

It’s important to understand that search engines consider the number of relevant in-bound links when indexing a site. The key here is relevance; beware of unknowing companies wishing to link your site with “link-farms” containing dubious non-travel, irrelevant links. These can do more harm than good.

Your web site’s marketing strategy should include search engine optimization, a well conceived link strategy, and understanding that your SEO partner should correct any technical issues that may keep search engines from fully crawling and indexing your site. It’s not rocket science, but caution there are many web site design and SEO pretenders out there.
 

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Internet Online Search Marketing

Online businesses operate in a highly competitive, global marketplace. The Internet has broken down geographical barriers, enabling fast-moving small companies to compete effectively with much larger rivals.

What all successful online businesses share is an Internet presence which is promoted and supported by an effective Internet Marketing strategy.

It is not enough simply launch a website, submit it to a few search engines and expect visitors to find the site.

The key aims of an Internet Search Marketing strategy are to achieve high website visibility, high rankings and enhanced conversion rates.

An Internet Marketing campaign which attains all three will generate a stream of high quality traffic for the website, a high proportion of which can be converted from browsers into buyers. High volumes of targeted traffic combined with high conversion rates produce highly profitable websites. 10 Reasons to pay for SEO

Link Building

With the growing awareness of the importance of links to search engine placement, many webmasters are scrambling to increase their link popularity. Yet, after submitting to a couple web directories, what really is there to do?

Here are some ideas that may help you in your Internal linking and Search Engine Link Building. You will find that building a website is the easy part of the dot com business. Building a presence on the web is the time consuming part. But once you've established yourself you will undoubtedly find the Internet is a great place to do business.

Organic Search Engine Results

A search engine's organic results sometimes called the natural results are produced using mathematical principles which score the importance and relevance of each website for a particular search term, awarding the high ranking positions to the websites which achieve the highest aggregate scores. Unlike search engines sponsored listings, pay per click (PPC), it is not possible to directly buy a high position in a Search Engines organic results.

Research into Search Engine user behavior has shown that the majority of searchers do not look beyond the first two pages of Search Engine results. If searchers cannot find what they are looking for in the first 20-30 results, they modify their search criteria rather than looking deeper into the results.

A web site with the top search engine ranking for a popular search term will typically generate between 100 and 1000 times the traffic volume of a website ranking on the third page of the Search Engine results. The aim of search engine optimization is therefore to win a place, and ultimately the coveted number 1 spot, on the first page of the Search Engines results pages (SERPs) for a range of targeted, high traffic search terms.

Fresh Traffic creates and implements innovative online and offline communications solutions. We provide our clients with creative communication solutions including Google consultancy, online brand development, advertising, PPC pay per click advertising, online marketing, web development and multimedia applications which are aligned to the client's business, Search Engine Optimisation and marketing strategies. 100 Questions your SEO should ask.

The Fresh Group is a full service company offering comprehensive web development and custom programming solutions to almost any business need, including website design, software and database development and installation, e-commerce applications, shopping cart integration, and flash animation. From conception and design, to implementation and maintenance, we can help your organization achieve desired goals.

Our team of industry-leading experts and Search Engine Optimization Consultants bring years of experience in programming and design and provides the highest quality technological services to meet expectations and budgets for both personal and business agendas. We invest our talent, vast experience and creative ability, and employ the latest industry tools to each project we take on.

We often get called the Google Consultant, The Google Doctor,  Internet Strategists Google Expert and of late the online poker kings, some say Jerry is the coolest guy on the planet, off course we are very good at what we do and it is very flattering, but with clientele in ecommerce, theme parks, travel, holiday, real estate, film, publishing, online magazines, Jamaican Blue Mountain Coffee, car racing, online toy stores, models, poker, casinos, media, dating and sport to name a few, we would rather people know us for Solid Search Engine Optimisation Advice & SEO Consulting services which produce top natural and organic search results using white hat tactics.

 Here at Fresh we always use 100% ethical SEO procedures.

Ecommerce is one of the few industries that is flourishing despite economic downturns. It continues to grow at an astounding pace. Because of this, internet competition is increasing, and web design standards are high, internet users, your potential clients, demand a pleasing experience when they navigate a website and only sites of the highest quality have an opportunity to attract and appeal to an audience.

A successful website (whether the purpose is to sell, inform, promote, or entertain) must be functional and entertaining, easy to navigate and engaging, with graphics that are eye-catching and memorable.

A web solution that is well orchestrated and designed to serve the customer, can promote the desired user actions to increase revenue, and be far more effective than traditional marketing ventures. On the other hand, an inferior or inadequate website design will result in frustrated users who will have a negative experience and be left with a poor overall impression, eventually leading to site abandonment and lost sales.

Our expertise and experience combined with the passion and enthusiasm we have for our work result in compelling, functional websites designed to and gain and retain users and maximize your investment.

Fresh Traffic is sincerely dedicated to the success of our clients. We are committed to superior customer service, collaboration, and communication throughout every step of the process. Our professionalism and serious dedication make for work that is timely, efficient, and reliable, from commencement to finish.

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