SEO Maintenance

When it comes to SEO many people make the mistake of thinking that search engine optimisation  is an action. They are wrong. SEO it is a process that must be continually maintained for as long as you wish your website to competitively rank for certain keywords.

Imagine you had purchased a car with the intention of racing. You then spent a great deal of time; money and effort in upgrading that car competitively. After many performance upgrades you take it to the tracks and enter it to compete against millions of other cars of varying performance and experience. You do not however invest in a pit crew or a maintenance crew. Would you realistically expect your car to come in first place? You do not get new tires, or fuel or any of the other equipment and services needed to keep your car operational let alone competitive. You do however continue to enter your car in the race. Months later, when you check on its performance how surprised would you be to find out that its doing even worse in those races then when it started?

Search Engine Optimisation  (SEO) works the same way. The car is your website, the performance upgrade is SEO and the pit crew is progressive Optimisation .

SEO maintenance is the continued Optimisation  of your search engine marketing campaign. The internet is constantly undergoing changes as is the algorithms used to prioritize websites rankings within the search engines.

There are many factors used by search engines to determine ranking. A major factor is the relevancy and authority of a subject related to keyword phrases. If your content is not being upgraded or updated then it stands to reason that your site content is less relevant then a competing site with up to date information.

Once you do obtain high ranking within the search engines, it is essential that progressive Optimisation  is performed to keep those rankings. Make no mistake, your rankings will change. The search engines are constantly making changes to their algorithm which will affect the rankings for your keyword phrases. Sometimes this change will have a positive effect, often it will result in lower ranking. Sites have been known to disappear from search engine results entirely after an algorithmic change. It is important be aware of any such algorithmic changes and be prepared to counter any drop in ranking.

Another thing to keep in mind is that you and your competitors are all striving for the same rankings within the search engines. Your increase in rank comes at the expense of a competitors ranking. Remember your competitors are also trying to regain or improve their own search engine rankings as well. Without continually optimizing your own site, your competitors will overpass you and push your ranking results off of the first page, then off the second and so on.

Listed are just a few of the main points that should be looked at when performing SEO maintenance.

1.      Monitor your Rankings  Your rankings will change. Monthly ranking reports can be generated to view any change to your listings.

2.      Watch the Search Engines  Be mindful of any changes within the search engine algorithms and be prepared to make necessary changes to maintain good rankings.

3.      Observe the Competition  In order to improve or keep your rankings you need to watch and understand what it is your competitors are doing to keep or improve their own rankings within the search engines. As new competition enters the market you need to be prepared to expand your own SEO strategies to meet and exceed your competition.

4.      Keyword Research  The value of a keyword or keyword phrase may change. Keywords that were generating traffic in the past may no longer be the most popular search term. There may be new products or new keywords that should be optimized for. Continue keyword research is a necessity for the growth of any web site.

5.      Update and Add Content  A web site that is constantly adding or updating content can often experience an increase in rankings. New product pages based on new keyword research should be added. New articles to promote existing pages and products can boost traffic and rankings

6.      Increase Link Popularity  Quality web sites that link to your own web sites determine your link popularity. The more web sites of quality that are related to your own website the higher the changes of increasing your ranking on the major search engines. Categorized directories that link to your site also bring value as well.

7.      Analyze your Web Site  Web Analytics should be used to monitor your website for visitor tracking and content performance. While not technically part of search engine Optimisation ; it is a valuable factor in search engine marketing. Your ultimate goal is to convert your visitors into sales or leads. Knowing where your visitors are coming from, what they are looking for and how they respond to your web pages is essential to your success.

8.      Keep up to Date with SEO  Keep up to date on the latest search engine information, especially in regards to search engine Optimisation . The search engine algorithms change and priorities may be moved. SEO techniques that have worked in the past may not work in the present or the future, and can even bring negative repercussions if not changed.

If your website depends on incoming traffic from search engines in order to succeed, then ongoing SEO maintenance is not be an option, it is a necessity. Search engine Optimisation  requires long-term dedication. A website should be considered as an investment in time, money and effort. SEO is the best way to increase traffic to your business while staying competitive in your market with the highest return on investment (ROI). 

Progressive Optimisation  ensures that the time and effort is being put into maintaining and increasing keyword rankings within the search engines. This will in turn attract more customers to your website, and increase your online success

SEO Strategy

Prior to submission to search engines, your website must be reviewed for content and structure. Fresh Traffic Web Solutions will then provide an assessment and recommendations for content and structure adjustment prior to submission.

Target Audience Review

This includes consulting with Fresh Traffic Web Solutions to understand the target audience of the site and company. As you know your business better than anyone, it is up to you to clearly communicate this information before keyword research can begin.

Keyword & Competitor Research

Fresh Traffic Web Solutions would provide extensive research on keywords and key phrases related to search engines. Also at this time, research would be conducted on current search practices performed by search engine users as well as the keywords and phrases used by main competitor sites.

Proposed Site Content and Structure for Adjustment

After the Target Audience Review and Keyword & Competitor Research have been completed, adjustments must be implemented before Fresh Traffic Web Solutions can proceed to submit the site to Search Engines. A report would be submitted to you recommending such adjustments to your site including recommendations for incorporating researched key phrases into the main text copy and manipulation of web site code to maximize Search Engine ranking. As current web site adjustments are outside the scope of this proposal, you would be responsible for arranging for these adjustments or otherwise authorizing Fresh Traffic Web Solutions to proceed to make the recommended site adjustments based on an independent proposal to be submitted to you under separate cover. Phone Consultation. Check SEO maintenance

Organic Search Engine Results

A search engine's organic results sometimes called the natural results are produced using mathematical principles which score the importance and relevance of each website for a particular search term, awarding the high ranking positions to the websites which achieve the highest aggregate scores. Unlike search engines sponsored listings (PPC), it is not possible to directly buy a high position in a SE organic results. 100 Questions your SEO should ask.

Research into SE user behavior has shown that the majority of searchers do not look beyond the first two pages of SE results.   If searchers cannot find what they are looking for in the first 20-30 results, they modify their search criteria rather than looking deeper into the results. A web site with the top search engine ranking for a popular search term will typically generate between 100 and 1000 times the traffic volume of a website ranking on the third page of the SE results. The aim of search engine optimization is therefore to win a place, and ultimately the coveted number 1 spot, on the first page of the SE results pages (SERPs) for a range of targeted, high traffic search terms.

Fresh Traffic creates and implements innovative online and offline communications solutions. We provide our clients with creative communication solutions including Google consultancy, online brand development, advertising, PPC pay per click advertising, online marketing, web development and multimedia applications which are aligned to the client's business and marketing strategies.

The Fresh Group is a full service company offering comprehensive web development and custom programming solutions to almost any business need, including website design, software and database development and installation, e-commerce applications, shopping cart integration, and flash animation. From conception and design, to implementation and maintenance, we can help your organization achieve desired goals.

Our team of industry-leading experts with SEO Consultants brings years of experience in programming and design and provides the highest quality technological services to meet expectations and budgets for both personal and business agendas. We invest our talent, vast experience and creative ability, and employ the latest industry tools to each project we take on. We often get called the Google Consultant, The Google Doctor,  Internet Strategists & Google Expert and of late the Online Poker Kings off course we are very good at what we do and it this very flattering. We would rather people know us for Solid Search Engine Optimisation Advice & SEO Consulting services with white hat tactics, Here at Fresh we always use 100% ethical SEO procedures.

Ecommerce is one of the few industries that is flourishing despite economic downturns. It continues to grow at an astounding pace. Because of this, internet competition is increasing, and web design standards are high- internet users, your potential clients, demand a pleasing experience when they navigate a website and only sites of the highest quality have an opportunity to attract and appeal to an audience. A successful website (whether the purpose is to sell, inform, promote, or entertain) must be functional and entertaining, easy to navigate and engaging, with graphics that are eye-catching and memorable.

A web solution that is well orchestrated and designed to serve the customer, can promote the desired user actions to increase revenue, and be far more effective than traditional marketing ventures. On the other hand, an inferior or inadequate website design will result in frustrated users who will have a negative experience and be left with a poor overall impression, eventually leading to site abandonment and lost sales. Our expertise and experience combined with the passion and enthusiasm we have for our work result in compelling, functional websites designed to and gain and retain users and maximize your investment.

Fresh Traffic is sincerely dedicated to the success of our clients. We are committed to superior customer service, collaboration, and communication throughout every step of the process. Our professionalism and serious dedication make for work that is timely, efficient, and reliable, from commencement to finish.

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